Why should companies start focusing on creating integrated social media strategy?

In the past few years, it has been observed that most companies have joined the social media bandwagon to reach out to customers. Some are forced to do so, while some companies are effectively using social media and building strategies around it to further strengthen their relationship with their customers. Whatever the case may be, it has become essential to create an integrated social media strategy to cope with the changing times. Social media is still fickle and yet in infancy stage. So to adapt to this volatile medium, companies should focus on developing a strong social media strategy.

Social media can transform brands. Sites such as Facebook, LinkedIn, Twitter, Blogger, and Google Plus are some of the most common platforms that companies are using to connect with their customers. It is not just about promoting your products, a new trend of integrating CRM with social media has emerged. Leading products are effectively utilizing social media to respond to consumer requests, feedback and companies. Though it can act as a two-edge sword, but companies are now willing to take the risk and build trust and confidence amongst its customers by reaching out to them instantly.

With social media strategy also getting integrated into the marketing strategy, companies should create a social media calendar which defines the activities to be performed on what platform. Whatever it is the strategy, company should focus on creating engaging and effective content.

Writers.ae is one such organization that help companies build social media strategy and provides great content writing services in Dubai and Sharjah. If you wish to connect with your customers and create a strong integrated social media strategy, Kindly contact Writers.ae immediately.