Social Media platforms are important for businesses to reach and interact with their clients directly. However, it depends largely on the content you have given on your social media account. Is your content interesting enough to catch the attention of a scrolling follower? Does it provoke the follower to comment or like it? Is it exciting or boring? You need to understand that the content given on social media has to play a decisive role in customers’ engagement. You need to be more creative or get the help of professional Content writing companies in UAE such as Writers to write catchy and unique content. Here are some tips to try.
Use less Text and more video
Text wall makes social media boring. No one stops scrolling just to read a massive wall of text. If you want to engage and attract users, infuse your profile with more videos using minimal but meaningful text. Make your videos short carrying a straightforward message.
Use Original Photos than graphics
Instead of using graphics, use original photos from work. For instance, if you are a travel company, show pictures from your recent trips rather than posting a graphic of your recent adventures. Original photos are more believable and bring credit to your claims. People are more likely to respond to original photos than mere graphics.
Share Testimonials & Reviews
If you are lucky enough to get customer reviews and testimonies, don’t shy away from sharing them on your profile. People like to shop/consult services that have genuine reviews. Reviews and testimonies are instrumental in influencing purchasing decisions. It helps them get to know about the service provider/seller and take prompt action.
Check latest trends
One of the best ways to engage your followers is to work according to the trends based on analytics. For instance, you could check at which time of the day your followers are most active. Posting at that particular time will result in more engagement. Moreover, you could check the most trending hashtags on twitter or Instagram to streamline your posts. You could also check the performance of your posts in the analytics section and tailor your upcoming posts according to the most performing posts.
Asking your followers directly to comment, like, and share is also helpful. You could make posts like asking your followers to tag their friends, comment or share to win, choose correct answers to win, and so on.
Ask your loyal customers to provide feedback on their stories/tweets mentioning you and reshare their posts on your handle. It is a great way of increasing your reach and strengthening customer support.
There are hundreds of ways to increase your social media engagement. All you need to do is develop a strategy and curate interesting content. Connect with our team of the Best writers in Dubai to help you write engaging content.