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Search-Engine Optimization is a method to optimize a website’s growth through certain keywords, shareable links, etc. to make the website easier to find, more relevant and therefore more popular.
To understand how to promote your website through SEO, the first step is to understand the perspective of a layman. Predicting what someone might search for in the search box when he/she is looking for a product/service and inputting those same “keywords” in an article posted on the website can make all the difference. Search engines function in a way where they look for websites or posts that contain the same words typed by the people and display those websites in order of relevance. The better the keyword-match, the higher they appear in the search. This is the best way to increase traffic on the website.
Using keywords like ‘World’s Best’, ‘First’, ‘Largest’, ‘Cheapest’ can really help boost the SEO and make the websites more relevant because at the end of the day, everyone tries to look for the “best” options available (no pun intended). Be aware to not use too many keywords as ends up having a reverse effect on the SEO.
Using a Relevant Title, Meta-Description & URLs
The title is the main hook for the reader, which when written effectively, can reel him/her in. A similar theory works for SEOs as well. If the article is clear, concise and relevant, it helps enhance the SEO. Pair the title with an appropriate meta-description and you have got yourself a big hit. Meta description is the information displayed along with the title when the search engine retrieves the search results. The URLs of a webpage play an equally important role in the SEO. Having a URL that is accurate and describes the content/title of the article can really help boost the page visits. If all of this and the content itself is SEO-friendly (as per the norms), nothing can stop the website for getting constant high traffic.
Getting the Article/Webpage to load faster
Using Links that are Credible
Using more and more links that are credible on your webpage can really help increase traffic on the website. The links do not have to be internal (to your own website). If they are external links to other significant and well-reputed websites, the search engines tend to rank your webpages higher due to relevance and diversity.
SEO is a relatively new and tricky concept. There are norms you have to follow and factors you need to implement and be aware of. But as mentioned by the methods above, there are ways of getting around it and making it work in your favor. Digital Marketing is the future and SEO is an integral part of the same. Figuring it out and implementing it in the websites and pages can go a long way in promoting the products and getting it to the top of the search ladder.