Social Media platforms are important for businesses to reach and interact with their clients directly. However, it depends largely on the content you have given on your social media account. Is your content interesting enough to catch the attention of a scrolling follower? Does it provoke the follower to comment or like it? Is it exciting or boring? You need to understand that the content given on social media has to play a decisive role in customers’ engagement. You need to be more creative or get the help of professional Content writing companies in UAE such as Writers to write catchy and unique content. Here are some tips to try.
Use
less Text and more video
Text
wall makes social media boring. No one stops scrolling just to read a massive
wall of text. If you want to engage and attract users, infuse your profile with
more videos using minimal but meaningful text. Make your videos short carrying
a straightforward message.
Use
Original Photos than graphics
Instead
of using graphics, use original photos from work. For instance, if you are a
travel company, show pictures from your recent trips rather than posting a
graphic of your recent adventures. Original photos are more believable and
bring credit to your claims. People are more likely to respond to original
photos than mere graphics.
Share
Testimonials & Reviews
If
you are lucky enough to get customer reviews and testimonies, don’t shy away
from sharing them on your profile. People like to shop/consult services that
have genuine reviews. Reviews and testimonies are instrumental in influencing
purchasing decisions. It helps them get to know about the service
provider/seller and take prompt action.
Check
latest trends
One
of the best ways to engage your followers is to work according to the trends
based on analytics. For instance, you could check at which time of the day your
followers are most active. Posting at that particular time will result in more
engagement. Moreover, you could check the most trending hashtags on twitter or
Instagram to streamline your posts. You could also check the performance of
your posts in the analytics section and tailor your upcoming posts according to
the most performing posts.
Be
direct!
Asking
your followers directly to comment, like, and share is also helpful. You could
make posts like asking your followers to tag their friends, comment or share to
win, choose correct answers to win, and so on.
Reshare
Ask
your loyal customers to provide feedback on their stories/tweets mentioning you
and reshare their posts on your handle. It is a great way
of increasing your reach and strengthening customer support.
There
are hundreds of ways to increase your social media engagement. All you need to
do is develop a strategy and curate interesting content. Connect with our team
of the Best writers in Dubai to
help you write engaging content.
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