A Tagline is a catch phrase, slogan or punchline that is used in
promotion, marketing and/or advertising. It leaves a lasting impression once it
is seen, heard or written by the individual. If created appropriately, it summarizes
the benefits of the product or service in one line or few words. Whether it is
business or an idea, the tagline offers complete information that is for
long-term and memorable. A great tagline engages and entices the audience. It
helps them understand the concept better and gives them a clear view of the
notion behind the creation. To write striking taglines, we have written few
tips below.
Don’t say too
much in one line. The purpose of a tagline is to be crisp, concise and understandable.
Its true strength lies in its simplicity. To express yourself, product,
business, idea or service, you need to only use three to five words. These few
words should help you get your vision and/or mission across to your audience.
Keeping too
many slogans for one product or service creates a sense of confusion. It is
vague and follows the generic path of a lifestylist who wants to say everything
at one go without realizing the complexities of it. By making your slogan too
ambiguous, it becomes hollow, soulless and unrelated. Your taglines should be
direct and should speak for itself.
A tagline is
not a hodge-podge of a few words. It is in fact words intertwined together to
tell a story that has meaning and portrays the idea in a precise yet unswerving
manner. Your tagline, together with your logo, should have the ability to
communicate the feeling of your brand to your audience.
The greatest
taglines are not only simple and memorable but they also are functional. They
capture the essence of your business and explain the product or service to your
customers in the shortest time possible by using powerful yet minimal words.
Your tagline
showcases the picture you want to present to your readers. Your tagline which represents
your brand should be all about clarity. It illustrates what your brand is about
in a visual manner. If your brand relates to the youth then you need to make a
tagline that is according to the youth. If your brand relates to luxury then a
tagline should be created that connects to high quality and achievement. Your
tagline is the image of your brand.
Your tagline
should be pleasing but it shouldn’t lose your brand’s identity. In order to do
that, you need to be focused on the idea, brand, product or service. Your aim
should be to capture your tagline in a few words that is the best description
of your company. It should evoke some kind of thought or feeling which will
make the reader enticed to get to know the firm and what they are offering
better.
A great tagline
should have the ability to stay in the minds of people. Once they are exposed
to it, the words should linger and be engrained in their thoughts. In order to
do that, your tagline needs to grab attention. It should go beyond ordinary and
have a unique character. At times, to create an attention-grabbing tagline, you
need to create some level of controversy, mystery or ingenuity.
- Keep
it crisp and concise
With few words,
your tagline needs to convey a lot. The power lies in the choice of your words.
It should speak to your audience and assure them of your commitment as an
trustworthy company. Depending on your brand, your tagline should portray
emotions that are related to its application. Creating a slogan is not only
about marketing but it is also about creating a loyal base of customers.
You don’t have
to be carried away when you are making your tagline. It should stand out but it
should be truthful. A great tagline is not easy to create for their purpose is
not only to establish the company and sell the brand but to evolve the company
in the best manner possible. Avoid the pitfalls of making taglines that are too
explanatory, predictive or cutesy. There should be some edge to it but not
every tagline needs a rhyme, pun or alliteration.
The more
precise your tagline is the more you, your product or firm will be remembered.
The broader it is, the more difficult it will be to keep that tagline in their
mind. Therefore, a tagline needs to be focused and specific. It should be
directed towards a particular product or service and should be in line with the
current trend. Once your tagline is driven by a scenario then it will stray in
people’s mind for it triggers their memory and creates better understanding.
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