How to write an SEO-Compliant Article

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It is 2020, the world has been hit by the Covid pandemic. Going outside is suddenly very scary, and people are advised to stay indoors at all times. No restaurants, no parks and certainly no theaters. All people can do now is sit at home and wait for things to get better. So, what do they do to get through the day? Screens. We are surrounded by screens. Everyone has a smartphone and most importantly, everyone is hopping onto the internet. It is not a surprise that digital marketing is the best method to promote products right now. SEO techniques and White-Hat Link Building are some concepts that drive digital marketing forward.

Search-Engine Optimization is a method to optimize a website’s growth through certain keywords, shareable links, etc. to make the website easier to find, more relevant and therefore more popular.

Using Keywords

To understand how to promote your website through SEO, the first step is to understand the perspective of a layman. Predicting what someone might search for in the search box when he/she is looking for a product/service and inputting those same “keywords” in an article posted on the website can make all the difference. Search engines function in a way where they look for websites or posts that contain the same words typed by the people and display those websites in order of relevance. The better the keyword-match, the higher they appear in the search. This is the best way to increase traffic on the website.

Using keywords like ‘World’s Best’, ‘First’, ‘Largest’, ‘Cheapest’ can really help boost the SEO and make the websites more relevant because at the end of the day, everyone tries to look for the “best” options available (no pun intended). Be aware to not use too many keywords as ends up having a reverse effect on the SEO.

 

Using a Relevant Title, Meta-Description & URLs

The title is the main hook for the reader, which when written effectively, can reel him/her in. A similar theory works for SEOs as well. If the article is clear, concise and relevant, it helps enhance the SEO. Pair the title with an appropriate meta-description and you have got yourself a big hit. Meta description is the information displayed along with the title when the search engine retrieves the search results. The URLs of a webpage play an equally important role in the SEO. Having a URL that is accurate and describes the content/title of the article can really help boost the page visits. If all of this and the content itself is SEO-friendly (as per the norms), nothing can stop the website for getting constant high traffic.

 

Getting the Article/Webpage to load faster

 This may seem surprising, but webpage load times play a massive role in keeping the website SEO-friendly. If the webpage does not load fast enough, the Search engine will not consider in its high ranked searches. The focus is to make the user experience as seamless as possible and search engines like Google need the pages to load as quickly as possible. Webpages can be made to load faster by optimizing images, compressing data, not having any redirects etc. Search engines reward webpages with lower load times. If your webpage loads within 2 seconds or less, it is good to go and Google will rank it higher than a webpage that takes a relatively longer time to load.

 

Using Links that are Credible

Using more and more links that are credible on your webpage can really help increase traffic on the website. The links do not have to be internal (to your own website). If they are external links to other significant and well-reputed websites, the search engines tend to rank your webpages higher due to relevance and diversity.  

 

SEO is a relatively new and tricky concept. There are norms you have to follow and factors you need to implement and be aware of. But as mentioned by the methods above, there are ways of getting around it and making it work in your favor. Digital Marketing is the future and SEO is an integral part of the same. Figuring it out and implementing it in the websites and pages can go a long way in promoting the products and getting it to the top of the search ladder.