
For the First Part, 5 Key points
are listed in which your Business Plan will surely be a WINNER!
1.
Executive Summary
§
The executive summary is the primary part of the
business plan. You need to start by giving a brief explanation of:
·
What your company does?
·
What it aims to achieve?
·
How it will accomplish its goals?
§
In a concise manner, describe the unique
attributes of your company that will lead to its success and provide an outline
of your financial projection for the next 3 years. This will entice the readers
and enhance their trust towards your company
2.
Company Overview
§
Provide a brief history of your company.
You will answer the following questions listed below:
·
How it started?
·
Why was it established?
·
When did it come into existence?
·
How was the organization formed?
·
What type of legal entity is your
company?
·
What are your accomplishments or what do
you intend to accomplish?
3.
Industry Analysis
§
This particular section includes two sub-sections
which are listed below.
·
Market Overview
§
In this part, the size and characteristics of the
market will be discussed
§
Sectors in the market
§
Market trends
·
Market Size
§
Taking into account the market share, the section
on market size includes the projected annual revenue of your company,
§
The number of customers you are targeting,
§
The sum of services you are offering
§
The amount of money that the clients are willing
to spend
4.
Customer Analysis
§
This particular section included two sub-sections
which are listed below.
·
Target Customers
§
Containing current and intended client base
§
Discussing the demographic data
§
Age
§
Gender
§
Geography
· Salary
· Education
· Status (Married or Single)
·
Customer Requirements
§
You need to stipulate why the clients will choose
your products or services
§
What is your company providing which the other
companies do not have
§
What are the consumers focus on
§
How to get their attention
5.
Competitive
Analysis
§
This particular section includes three
sub-sections which are listed below.
·
Direct Competitors
§
Provide an outline of your direct competitors
§
Analyze their strengths and weaknesses
§
Highlight the main aspects that make you stand out
or different
§
Indirect
Competitors
·
Provide an outline of your indirect competitors
·
Analyze their strengths and weaknesses
·
Highlight the main aspects that make you stand out
or different
§
Competitive
Advantage
· Identify the factors that will make you effectually
compete against the direct and competitors
·
Define certain points that showcases your leverage
over the competitors
·
Highlight positive elements when customers choose
your products or service
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