How to Write a Newsletter? follow us at http://writers.ae

10 Tips - Part 2

By: Poonam Menghrajani

We have listed below a list topics that can be included in your newsletter which has been divided into 4 parts. For now, enjoy in Part 2 and the rest will follow.

1.      Letter from the CEO, President and Founder

-       Changes that the company has gone through (past and present)

-       What are the future endeavors

2.      Company/Market/Industry Analysis

-       Where the company has been and where it is going

-       Connect to the readers with their achievements

3.       Customer Service, Client Relationship or Partnership

-       Talk about the company and what it does to improve or enhance client or partner relations

-       Describe what your company will be doing for them

-       Shout out to great clients

4.      Growth and KPIs of Industries

-       Talk about the numbers

-       Show transparency in different companies

5.      Seasonal Tips or Advice

-       This part is good for seasonal articles or newsletter

-       Choose topics relevant for the particular season

o   Example:

§   Health: Dangers on one’s health in a particular season

§  Accountants: Money management over the holidays

6.      Announce Upcoming Events

-       Announce shows, events or schedule of different events

-       Showcase webinars or training sessions

7.      Book or Movie of the Week

-       Talk about a particular movie or book

-       Highlight what it has to offer

8.       Event Recaps

-       Post an article or video of what was shared previously

-       Re-state it once again if its important or ongoing

9.      Thank you Section

-       Thank the customers and/or employees

-       Link it to photos

-       Announce the amount of profit or kind of appreciation

10.  Tips Section

-       Write tips to overcome a particular issue or on topics

-       Provide inspiration on what is around you 

To know more about our service, call us on 043554850 or leave an inquiry on info@writers.ae

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How to Write a Newsletter? follow us at http://writers.ae

Ø 10 Tips – Part 1

By: Poonam Menghrajani

To write an effective newsletter, specific goals must be set and certain points which you deem important for your organization must be included. A newsletter must serve its purpose and highlight the image of the company. It must inform the readers about the creativity, quality and enthusiasm of the people that are part of the firm. It must disseminate information, encourage unity, motivate individuals, and increase the company’s morale. It is an economical way to reach a wide range of people in timely manner.

We have listed below a list topics that can be included in your newsletter which has been divided into 4 parts. For now, enjoy in Part 1 and the rest will follow.

LIST OF TOPICS:

1.      Case Studies or Success Stories

-       Success stories of people

-       Emphasize the metrics of why something was a success.

-       Importance of a successful campaign and the reasoning behind it,

-       Application of the concepts to their own experiences

2.      Question/s of the day

-       Create an article that answers a particular questions about the product or Problem.

-       It can focus on different industries

-       You can either write it in a question format or list it down in bullet point format

3.      Expert Advice

-       Write your own column in the newsletter about current events, news or any topic that interests you

-       Share opinions, best practices and novel tactics

4.      A Survey Invitation

-       The readers to fill out your survey or questionnaire

-       The answers will be showcased on the next newsletter

5.      Create a Quiz

-       Create a quiz every month on different topics

-       Display the answers below

6.      Monthly Blogs

-       Create blogs on the topics that have been written

-       Use new articles to entice the readers

-       Recap old blogs and/or articles

7.      Reviews

-       Write a review of companies, books, movies, music and/or shows

8.       Industry News/Exhibitions

-       Major events happening in the month

-       Follow the current trend

9.      Personal Profile Spotlight

-       Focus on a specific person or team

-       Showcase their accomplishments

-       Highlight the employee or employer

-       Talk about the organizational or their structure

o   Example: Profile of a personal trainer/graphic designer

10.  Emphasis on Work

-       Write about a particular work/job/career

-       Highlight the specific duties and/or responsibilities

To know more about our service, call us on 043554850 or leave an inquiry on info@writers.ae

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Key Points for an AMAZING Business Plan, follow us at http://writers.ae (Part 1)

Your business plan is a reflection of you so make sure it is up to the mark. It is the first step to get your ideas known to the world. If you are looking for funding or investors, having an efficient and effective Business Plan that conveys your message saves your energy and makes your life easier. The following points are needed in order to create a business plan that not only fits your needs but the requirements of the investors.

For the First Part, 5 Key points are listed in which your Business Plan will surely be a WINNER!

1.      Executive Summary

§  The executive summary is the primary part of the business plan. You need to start by giving a brief explanation of:

·         What your company does?

·         What it aims to achieve?

·         How it will accomplish its goals?

§  In a concise manner, describe the unique attributes of your company that will lead to its success and provide an outline of your financial projection for the next 3 years. This will entice the readers and enhance their trust towards your company

2.      Company Overview

§  Provide a brief history of your company. You will answer the following questions listed below:

·         How it started?

·         Why was it established?

·         When did it come into existence?

·         How was the organization formed?

·         What type of legal entity is your company?

·         What are your accomplishments or what do you intend to accomplish?

3.      Industry Analysis

§  This particular section includes two sub-sections which are listed below.

·         Market Overview

§  In this part, the size and characteristics of the market will be discussed

§  Sectors in the market

§  Market trends

·         Market Size

§  Taking into account the market share, the section on market size includes the projected annual revenue of your company,

§  The number of customers you are targeting,

§  The sum of services you are offering

§  The amount of money that the clients are willing to spend

4.       Customer Analysis

§  This particular section included two sub-sections which are listed below.

·         Target Customers

§  Containing current and intended client base

§  Discussing the demographic data

                §  Age

§  Gender

§  Geography

                        ·   Salary

                        ·   Education

                        ·   Status (Married or Single)

·         Customer Requirements

§  You need to stipulate why the clients will choose your products or services

§  What is your company providing which the other companies do not have

§  What are the consumers focus on

§  How to get their attention

5.      Competitive Analysis

§  This particular section includes three sub-sections which are listed below.

·         Direct Competitors

§  Provide an outline of your direct competitors

§  Analyze their strengths and weaknesses

§  Highlight the main aspects that make you stand out or different

§  Indirect Competitors

·         Provide an outline of your indirect competitors

·         Analyze their strengths and weaknesses

·         Highlight the main aspects that make you stand out or different

§  Competitive Advantage

·     Identify the factors that will make you effectually compete against the direct and     competitors

·         Define certain points that showcases your leverage over the competitors

·         Highlight positive elements when customers choose your products or service

To know more about our all services, call us on 056-9173311 or leave an inquiry on info@writers.ae

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