According to the Direct Marketing
Association, newsletters produce a $40 return on investment for every dollar
spent. What’s more, email newsletters have a buy rate higher than social media
and SEO.
A newsletter is a perfect tool to
nurture your leads and also to keep your employees updated. A newsletter can
contain information on industry specific news, updates on what is happening
within and the latest accolades achieved.
It is the perfect medium to showcase
your abilities to potential clients and a means to keep in touch with your
contacts. It also helps with your cross selling efforts. Sounds pretty
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