Thursday 1 February 2018

Promotional Writing – How to write it?

When people shop online, they are in search of products or services that will benefit them. As an online businessman, you will need promotional writing to help take your online sales to new level and engage clients to know about your offering. Want to know how promotional writing will help your business? 


Writers.ae brings to you some insights. Read on:

1. Promotional content should target what the customer or readers want to know about the offering and what benefit he/she will derive of it. It is good that you added the features, but also make sure to add the benefits part too.

2. Build a unique voice of your company through the promotional content. You should want your customers be addicted to what you say and how you say about your products. Be unique and try to build a conversation.

3. Promotional content written in active tense works well with readers. It makes them feel associated with the product or service. Examples include ‘You will…’ or ‘We bring to you…’.

4. Don’t forget to add a strong call to action to your promotional content. It is the sales pitch and no promotional content is good enough without a sales pitch.

To get help on promotional content writing for your online business, contact writers.ae – a team of professional copywriters in Dubai.


You can reach us on info@writers.ae or call us on 0569173311. 

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