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meaning that someone searching for key terms may find your press release through a search engine. Your press release is carefully analyzed and optimized around key search terms that increase your visibility on these search engines.
This may be why some terms are repeated or re-worded. It is also helpful to have an inbound link from another website. PR web provides an inbound link directly to your website for each press release submitted. The more inbound links, the more relevant major search engines deem your website. Want to get the best press releases for your business, send an email to email@example.com