Monday 16 February 2015

Do you even press release?

 The most important element a press release provides is exposure.  It provides the potential for customers to find information about your business on the internet.  Your press release from is search engine optimized and searchable for the best search terms, 
 meaning that someone searching for key terms may find your press release through a search engine.  Your press release is carefully analyzed and optimized around key search terms that increase your visibility on these search engines.  

This may be why some terms are repeated or re-worded.   It is also helpful to have an inbound link from another website.  PR web provides an inbound link directly to your website for each press release submitted.  The more inbound links, the more relevant major search engines deem your website. Want to get the best press releases for your business, send an email to

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